SNOOP DOGG: THE DOGGFATHER
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those mistakes? Are you
willing to make the
change?" Snoop is willing
to make that change and
as a result he's opening
up avenues for himself,
beyond just lyrical state-
ment. "I'm going to change
again, from this level, as a
rapper, to a CEO, to a
business man, to an
actor," he says.
Clar
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Snoop sees the
changes that he's
going through as
a natural chain
of evolution.
"The Chronic, in
'92, '93, that
was brand new
for us, all of
us," he says.
"Now, for me and
Dre, we're leg-
ends now-it's
not brand new for
us anymore. But,
Eminem and
Xzibit, it's brand
new for them.
So, we get a
trying to do: get in the game and season it and
do my thing around the whole globe."
Go see the doctor
Dr. Dre has been there for Snoop since the
start and he remains one of the people that
Snoop still looks up to and values as an
important judge of his work. In reference to
"Snoop Dogg," the first single from his
newest album, The Last Meal, Snoop says, "I
didn't really think it was all that. But I
played it for Dre and he was like, "This
should be your first single.' And you know
me, I always take the advice of the good
Doctor. He's a person that I look forward to
giving me advice. I put it out and it's doing
wonders right now." Dre also encourages
Snoop to push himself and take chances.
The song "Leave Me Alone" on The Last
Meal was risky for Snoop because he doesn't
rap on it at all. "I didn't really like ["Leave
me Alone"]. When I heard the beat, people.
were talking shit about me, so I just went in
and made a song for myself where I was
expressing that I wanted motherfuckers to
leave me alone. I couldn't come up with any
rhymes and I didn't feel like writing, so I just
started singing. Then I listened to it again,
put another track on it, and just put it on a
DAT. One day I played the shit for Dr. Dre
and he was like, 'Man, that motherfucker is
hard, you need to put that on your record.' I
I was like 'I don't know, Cuz. I'm out there
Master P a classic Snoop Dogg record. We've
done a classic Snoop Dogg/No Limit record,
and a No Limit/halfway West Coast record,
but he had no classic Snoop Dogg record. It's
the kind of shit that I love-I'm not on any
songs that I don't really need to be on.
Everything on this record is appropriate."
The game is to be sold, and not told
Snoop is aware that he is getting older in an
industry that quickly passes you by if you
don't grow with it. "This is a business," he
admits, "it's called show business. I do the
show real well, but I didn't do the business
well. Now I'm starting to catch up and have
fun, because I'm able to put people in the
game the same way I was put in the game."
He's also using his own bad experiences in the
industry to ensure that his artists don't get
screwed the way he did. "What I learned from
Death Row is what not to do in the music indus-
try. And what I learned from No Limit is what to
do in the music industry. So I'm taking a little bit
of both, the good, the bad, and the ugly, and
mixing them up and creating Dogghouse
records, and trying to put out quality music."
He plans on distinguishing his label's deals
from the shady dealings that plague the rest of
the industry. "First of all, all my artists get
their own publishing," he promises. "That's
something that's unheard of in the music
industry. Second of all, I sign three-album
deals, or one-album deals. Not seven-album
Let's just say I skate G-footed."
chance to
watch them go
through what
we went
through. And
at the same
time, Dre gets
a chance to
watch me grow
and develop into
an artist like Ice
Cube is, because
Ice Cube is a
product of Dre
too. And you see
what he's doing,
putting out
movies that are
making $58 million,
and is part of other
movies that make
$100 million.
That's what I'm
singing and shit.' But he convinced me to
put it on there."
Portrait of a masterpiece
Master P is another major player that has
helped Snoop out tremendously. Although
he is still contractually tied to P's No Limit
records, Snoop has already started working
on his own label, Dogghouse. "I've sold a
million records on Dogghouse and No Limit
doesn't get any of that money, and me and
Master P have a beautiful relationship. So,
I've got to give him a shout-out for being a
businessman and letting me spread my
wings and grow and let me do what I've
got to do."
Considering all that Master P has done for
him, Snoop feels greatly indebted to him, but
he's hoping that The Last Meal will clear that
all up. "If you listen to The Last Meal, it's one
of the best albums I've ever done," he boasts.
"That's what I wanted to do, I wanted to give
deals, for seven years. So, you have room to
see where you can get out."
"Most record labels trap you," he explains.
"You feel like you're in jail after you make the
first record. If it sells, cool, but if the second
one doesn't sell they don't give a fuck about
you anymore. My label's not like that because
we go in there from the heart and soul, I'm
right there with you. If the record doesn't sell,
I'm still with you."
Who's
your daddy?
It's that pimpish gift for gab that makes
Snoop Dogg the superstar that he is. He has a
way with words that makes you feel like he's
there for you and in control even when the rest
of the world seems against you. Whether it's to
ease the tension in the room during a hectic
photo shoot, to coach one of his protégées
through a sales slump, or if he's just spitting
game on a record, Snoop makes trusting the
Doggfather an offer you can't refuse.
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