ANATOMY
bad
Bd
Sent to wrong magazine...
3 weeks after the ad deadline...
THERE IS AN EVIL FORCE AT WORK IN SKATE
magazines across the world. It terrorizes innocent
advertising assistants, assaults unwitting deadlines,
frustrates overworked press hands, and looks like
crap it is known as the "boo boo zone." Look on as
we expose some of its most annoying features.
LUCKY
We're really
excited to tell
you about this
exciting new
development in
excitement.
Believe the hype.
Proofreader?
Technology:
the newest
marketing trend
statistically
proven to
excite teens
C21
at the wrong size and linescreen.
Logo by owner's
Strength
little brother
gaze RobotconX4z27 ad
Layout by owner's
sister's boyfriend
Friday, February 21, 2000 2:13 AM
blesk 28 48
ROBOTCON, INC.
"The Most
Technicollogically
Advanced
Rollerboarding
Company Ever!"
Big Brother
ROBOTCON, INC.COM
PHOTO: PETE THOMPSON@MEGAFLICKS.COM
"My trust fund
should cover the first
three ads until I sell
some product."
Huge photo credit
(at least 5 points bigger
than rider's name)
"I went to art school!"
Owner's older sibling,
not the magazine
First try
HOW
MUCH
SPEED
DO YOU
NEED?
ABEC 3
(Xai ain't down wit us... You ain't down!!
OUR RAD RIDAS
R902
Johny Braindead double
inward body varial heelflips
up the "Stairs behind Circle-K
gap.
Research shows that
board must be flipping
Survey says: kook
ABEC 5
BEAUTIES
22 13
"Hard" slogan
for street cred
4740
The sickest pro team
you've never heard of
Johnny Brandead
Arlo Eisenburger
Android XJ47011
Hip marketing really
speaks their language
Computer-generated
team spirit
We also do beats! send
$29.65 for a dub of Arlo
Eisenburger's latest tape.
Robotcon, Inc. made and distributed by
Humungo Megalopacompany inc
Tel: (911) 765-4321 Fax (411) 123-4567
52 Snakeboard Way San Diego, CA
4971
Pro blader on salary
Time to get paid
4 point reversed
type-almost
impossible to read
C
BE
ABEC 7
156 THRASHER
KENNY HUGHES
LUCKY
bearings
$3
LUCKY
виной
LUCKY
MIKE CARROLL MARK GONZALES PAT DUFFY J.R. NEVES
SEAN SHEFFEY WADE SPEYER DAN DREHOBL DANNY SUPA
www.LUCKYBEARINGS.COM