Thrasher Magazine September 1998 — Page 35
Page Text

            KLA
Jocke Olson
achieve some likeness of skateboarding but not the
true form. So when the skiers say "mute" and the
bladers say "grind" or "switch" it's really just a mistake
on their part.
The confusing intrusion of all these strap-in sports
into the realm of skating is largely the result of cor-
porate America's neverending, frantic stabbing in the
dark for some way to get at the young, "hip" market
that has a full lifetime of spending money and con-
suming products and services in front of it. The dumb
luck of the ESPN employees who stumbled onto the
X-treme Games as a way to water down, package and
mass-market the exhilarating escape that we, the
skateboarders, have spent decades living for, culti-
vating and paying for in blood has turned out to be
quite profitable. But for us, the indiscriminate lump-
ing together of skateboarding with all these other
"extreme street sports," while in keeping with
America's "melting pot" ideals, has by association
diluted the rush of skateboarding's nature of sepa-
ratist solitude so much that "more 12 to 17 [year old
Sam Hitz
Jason Massey
70 THRASHER
Max Schaaf
Dustin Dollin