Face to Face's explosive
new self-title is a fearless:
exploration into different
realms of tempo and song-
writing, owing that to the
production work of lead
vocalist/guitarist, Trever
Keith. Backed by twelve
kick ass songs reflecting
their newfound confi-
dence, this Southern
California quartet seeks to
eradicate misconceptions
about themselves and the
music industry.
Questions by Jon Stain
What are labels looking
for today?
Trever Kelth: They're look-
ing for punk rock music that
sounds similar to NOFX
because that is what they're
into: fast, almost hardcore
music in terms of the tempo,
but more melodic, musically.
With our new album, we're
looking to establish our group
as a band and hope to sur-
vive the fall of 90's punk
rock, because I see it coming
around the corner. 90's punk
has become a Black Flys sun-
glasses, Airwalk shoes, baggy
pants wearing trend, and, as
trendy as that becomes.
trends come and go. I hope
our music stays beyond that.
I know punk rock will sur-
vive at least in the under-
ground, but after it's all gone
from the mainstream. I hope
we're still standing. We're
trying to make a record that
is worthy of that.
Why did you sign with a
major label?
Everyone made major
labels out to be so evil, so
they got scared because all
SEL
FACE
the good bands started going to indies.
which then forced the major labels to
become more competitive and start giving
bands what they want. At any level, labels
are difficult to deal with, and they're not
going to give you what you want all the time.
It's all about keeping communi-
cation open and making sure
that you check yourself and
have enough power to make
decisions along with the label.
A lot of bands, especially in the
80's and early 90's and through
the first wave of punk rock in
90 TRACK
TO
the 70's, signed bad deals
with major labels and
ended up getting fucked.
because they didn't pay
attention to what they were
signing. So, if you pay
attention to yourself and
get what you want, you can
give the public what they
want. Our album is now on
sale for $9.99 retail every-
where in the country, with
the first 100,000 copies
being that cheap. The
label gave that to us
because we asked for it. It's
just ask and receive. If they
want you bad enough, you
can get a lot of things.
Is the coolness of
Hollywood gone forever?
I'm a big fan of 50's and
60's Hollywood, but
Hollywood has become
something pretty pathetic.
The Hollywood music
scene is just awful. It's full
of all these dudes that used
to be in LA Guns, got a
haircut, bought a hollow-
body guitar, and decided
that they wanted to sound
like The Sex Pistols. And, if
it's not full of all that, it's
full of-and I shouldn't say
this because people have
said it about us-Social
Distortion wannabes. I
don't think our music
sounds anything like them.
I love the comparison,
though, because I love the
band. The Hollywood
American dream has
become plastic.
What does the future
hold for Face to Face?
Well, our future is decid-
ed by our band and not
necessarily by our record
label. There are people at
the label who advise us and make sugges-
tions, but we work really closely with our
management. We just want to continue to
tour and continue to cope with the core
audience we've managed to acquire over the
FACE
past few years. Just keep
watering, fertilizing, and
feeding the audience until
It grows into something a
lot or just a little bigger.
But so far it has been
enough to propel us into
making the band a career
as opposed to a hobby.
Chocolate
chico
brenes
310.517.0059