The Money $hot
STORY BY HARVEY FRIEBERG
PHOTOS A BRUCE KNIGHTS
VALK
(
SKATEBOARDS
SKATEBOARDS
SAKATERO
D KING GRIND KING GRIND KING GRIND KING
GRIND KING
SU
ETYSOCIETYSOCIETYSOCIE OCIETYSOC SOCIETY ET
COMPANY
TRUCK COMPANY
TRUCK COMPANY
TRUCK COMPANY
TRUCK COMPAN
& GRIND KING GRIND KING
Focus
BOUGO
ANS VANS
nce
Since 1966
TRUCK COMPANY
BY TRUCK OF
GRIND
ANS
VANS
I OWN A MAGAZINE CALLED SLURF.
How appropriate the title, for slurfing is lech-
erously bleeding some new trend or hobby to
the point of death. What's great about slurf-
ing is that once that trend is milked to the
bone, we, as culture vampires, then move on
to something else that is cool or hot (depend-
ing on the decade) and suck that dry. I hap-
pened upon the skateboarding thing quite by
coincidence when I had to go to a hospital
and visit one of the victims of an accident in
which my wife was involved. In the waiting
room of the trauma unit, I saw a bunch of
good-looking, wholesome kids hugging each
other and crying about how my drunken wife
had run over their buddy and he was about
to croak. I noticed that these kids had style,
dressed sharp, and their shoes alone must
have cost a hundred bucks. After I left the
hospital, I went back to my office/condo and
made a few phone calls. As it turns out, the
skateboard industry grosses something in the
neighborhood of 678 billion dollars a year.
78
GR
RU
Dan Way (opposite) is smart enough to figure out how to flip his board
and catch it with his feet. Seve Beara (top left) detonates a powder
keg over the onion and Ron Wheely (top) kicksnaps the Everest wall.
79