We got this "anonymous" letter the other day- the return address said it was from
Big Brother, but it was postmarked from Vashon, WA. So we traced the postage
meter number and surprise surprise, this letter was sent by K2! Since they didn't
leave a name, we thought we'd answer...
...in an ad.
PRACTICE WHAT YOU PREACH
What kind of car do you drive?
- a '64 Chevelle
Is it from Japan, Korea or even America?
-America
Well if your car is made in one of these countries, you have probably
purchased a car from a company that is much larger than a skate/snow
manufacturer.
- Yes, General Motors is much larger than a skate/snowboard
manufacturer
Why wouldn't you support a small independent automaker?
- I might
Why are you not practicing what you preach?
- am 12
"Support the small guy's" Is this not what you are telling everyone else
about your company?
- No, the size of the company doesn't matter, it's who they are. Real,
Birdhouse, Tum-Yeto, these guys are HUGE compared to us and we're
stoked for them- they're SKATEBOARDERS. In your case you are a big
corporation that probably said "Hey look, skating's popular, let's
capitalize off it!"
Is your car a piece of shit because it is made from a large company?
- No, because they specialize in making cars. But they'd probably
make a pretty horrible soda.
If your company is so "Hard Core" then let the consumers* decide
the fate of our organizations.
- Don't try to hide behind skateboarders and they will decide the fate
of your "organization"!
The "Negative ad campaign" theory has already been done.
- We just expose the truth or facts. Is that negative?
Let your product speak for it's self.
Rock on!
Our product doesn't have vocal chords.
- Yes please.
LUCKY BLACK BEAUTIES
PAT DUFFY
We like what you did with our logo-
if we knew who you were, we'd
send you a shirt with it!
9
NSIBORED
DS
Po Box 1374
Santa Cruz, CA 9506
RA
0.44
CONSOLID
ATEBOA
PO Box 1279 Santa Cruz, CA 95061
phone: 831-457-8206 fax: 831-457-8219 www.consolidatedskateboard.com
By the way, we're called "skateboarders", not "consumers"...
We may or may not "practice what we preach",
but at least we practice putting our name on it.
$3
LUCKY
LUCKY
arings
LUCKY
bearing
LUCKY
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