Tommy Guerrero
INDE
TRUCK
RADICAL MOTION
NDENT
COMPANY
→
TOO
ESOTERIC
ANOTHER
BORING AD!
NEEDS
HIGHLIGHT
PERALTA
RETOUCH
BEARING
POWELL
RE DO COPY
ENLARGE
LOGO
So just what do we pay these fools for anyway? Big
bucks go out our door and then some scum-sucking ad
boy comes back with this typical shoddy product shot.
Apparently modern advertising has regressed to this
bland on bland portrayal of Bones' latest. So what are
we telling you? That we're just like everyone else? That
we can't think for ourselves either? Actually we want to
talk about our new 90A Street Rat Bones. We could
describe the Rat's superior roll, rebound and speed but
we won't. Additionally, we could relate that the Street
Rat is shaped for aggressive performance rather than
curbside compromise. However, we won't, because we
know that after a terrible ad like this you wouldn't
believe us anyway. Is this possibly the only honest ad
we've ever done? Powell-Peralta... honestly the worst.
POWELL PERALTA
501 East Gutierrez Street, Santa Barbara, CA 93103 (805) 963-0416